The Empowered Mama—Lactation Consultant: holistic breastfeeding support

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Effective Date: 8 June 2025

At The Empowered Mama, we are committed to protecting your privacy and handling your personal information with care, in accordance with the Privacy Act 1988 (Cth) and Australian Privacy Principles.

By engaging with our services, you consent to the collection, use, and disclosure of your personal information as outlined below.

1. What We Collect

We may collect and store personal information including:

    •    Your name, contact details (email, phone, address)

    •    Health history and relevant medical or breastfeeding background

    •    Information shared during consultations or intake forms

    •    Billing and payment details

This information is collected to provide services such as lactation consultations, birth debriefs, birth preparation chats, and equipment hire.

2. How We Use Your Information

We use your information to:

    •    Provide appropriate clinical and educational support

    •    Develop and deliver care plans

    •    Communicate with you before and after appointments

    •    Issue invoices and manage payments

    •    Offer ongoing support if requested

    •    Comply with legal and professional recordkeeping obligations

If further care is needed, we may—with your consent—share information with other healthcare providers, such as your GP or pediatrician.

3. Storage and Security

Your personal information is stored securely, whether electronically or in paper form. Reasonable steps are taken to protect it from misuse, interference, or loss, as well as unauthorised access, modification, or disclosure.

4. Sharing Your Information

We do not share your personal information with third parties unless:

    •    You have given express consent

    •    It is required or authorised by law (e.g. a subpoena or public health requirement)

We never sell or trade your personal data.

5. Access and Corrections

You can request access to the personal information we hold about you, or ask for corrections if you believe it’s inaccurate or outdated. Please contact us directly to make such a request.